Canadian Marketing Association – Online Event

Customer Experience (CX) is vital for our businesses. With the data and technology available today, we need to improve how we understand our customers to enhance their overall experience.

The alignment of strategies with our customers’ wants and needs is essential when it comes to building loyalty and engagement through personalization, authenticity, convenience and empathy. In the B2B sector, Business Experience (BX) is just as important as CX.

Focusing on areas such as making data accessible, providing tools for our agents and gathering feedback from B2B customers, will allow us to offer quick and seamless solutions, creating a channel-less experience that meets the needs of the future.

Join us on June 4 to learn more about what the consumers of the future expect from brands.

Details:

• Tuesday, June 4
• Time: 8:30 a.m. – 12:00 p.m. (ET)
• Location: Sutton Place Hotel, Toronto, ON

Learn more and register here.

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