Articles Archive | Tag - Marketing

Check out all the articles related to Marketing on the DeGroote blog.

September 7, 2023 · MARKETING · RESEARCH · STAFF

In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar

Close-up of an iPhone displaying various social media apps, prominently featuring the Airbnb app icon.
August 16, 2023 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP · STUDENT

How Airbnb may be Fuelling Gentrification: A Case Study in Toronto

A group of business professionals engaged in a discussion within a modern office environment.
May 16, 2023 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Customer-Related Executive Leadership Turnover: A Costly Dilemma

March 23, 2023 · MARKETING · RESEARCH · STAFF · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?

Glass globe resting on grass, adorned with sustainability symbols, representing eco-friendly technology and business practices.
March 1, 2023 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

One Industry’s Waste is Another’s Green Product

A smiling man with a beard and glasses stands in front of lush green trees, exuding a warm and friendly demeanor.
May 17, 2021 · ALUMNI

Get to know Nav Nanwa

April 15, 2021 · ALUMNI · MARKETING · STUDENT · STUDENT CLUB

Competition winner Navjit Dhillon

Jon Selig beams with a welcoming smile, featuring the phrase 'Get to Know DeGroote with Jon Selig' in the background.
March 30, 2021 · ALUMNI

Get to know Jon Selig

March 11, 2019 · ALUMNI · FINANCE AND BUSINESS ECONOMICS · MARKETING

Felesky and Pitts: Solving Canada’s fintech talent gap