Articles
Tag: marketing
News, research, and other announcements.
![Jon Selig](https://www.degroote.mcmaster.ca/files/2021/03/Jon-thumb.jpg)
Get to know Jon Selig
Get to know a bit more about DeGroote alumnus Jon Selig, who helps sellers create punchlines that build pipeline.
![iPad showing charts](https://www.degroote.mcmaster.ca/files/2019/03/Fintech-1436x900.jpg)
Felesky and Pitts: Solving Canada’s fintech talent gap
Financial technology is the next great disruptor in the global economy, and yet Canada’s fintech enterprises face a distressing talent gap.
![Attendees posing with signs](https://www.degroote.mcmaster.ca/files/2019/02/CNTAE-990x900.jpg)
“AI and the wave of mass innovation”: Canada’s Next Top Ad Exec partners with Microsoft
Microsoft Canada has partnered with the DeGroote School of Business for the 13th season of Canada's Next Top Ad Exec.
![Sustainable Development Goals](https://www.degroote.mcmaster.ca/files/2019/02/Data-Viz-Art.jpg)
DeGroote intern students big winners in Google contest
Two DeGroote intern students announced as big winners during the World Economic Forum as part of a recent contest for Google
![](https://www.degroote.mcmaster.ca/files/2018/05/Financial-Record-1-1350x900.jpeg)
Show me, don’t tell me: Why some franchisors are more open about their financial performance
Companies that disclose financial reports to a prospective franchisee are often a high-quality investment, DeGroote researchers have found.
The power of points: Alina Nastasoiu says some consumers value loyalty points more than regular currency
Nastasoiu: “I think this speaks to ... our strong desire to keep our options open.”
![Chris Bondarenko](https://www.degroote.mcmaster.ca/files/2017/05/Chris-Bondarenko-banner.jpg)
Digital disruptors: DeGroote alumni are shaking up the establishment
No industry is immune to digital transformation. Three DeGroote alumni share insights and experiences from our shifting economic landscape.
Fiona McBride, BCom ’84: Destined for New York
Read about Fiona McBride in part one of a series of profiles of McMaster alumni in New York City by Gordon Pitts.
Michael Forsyth: Experiential learning leads to post-graduation success
2014 valedictorian Michael Forsyth, B.Com. ’14, credits her time at DeGroote for her successful transition into the business world.
Bruce Miller: From pet food to people food, a marketer’s journey to burger central
MBA Alumnus Bruce Miller's marketing career has taken him from a pro sports league to pet food, and eventually co-owner of a burger chain.