At the DeGroote School of Business, we are committed to doing business differently.
We offer innovative, experiential courses that teach business fundamentals and develop thoughtful leaders who challenge and rethink the status quo. Our mission is to impact business and society meaningfully through knowledge creation, student-centered learning and community engagement.
December 17, 2024
MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIPAccording to associate professor of marketing, Ruhai Wu, the livestream commerce market is quickly gaining momentum.
What makes DeGroote special is our community. Driven by a collective purpose, our community wants to have a meaningful impact on business and society. Our AACSB-accredited business programs connect you to the business communities in Ontario and beyond.
At DeGroote, our vision is to open minds, transform lives, build sustainable communities and contribute to positive change in business and society.
This vision is driven by a strong desire to make a meaningful impact that reflects our values of collaboration, community, inclusivity, innovation and integrity.
DeGroote’s research is leading-edge, interdisciplinary and complementary to several wide-ranging disciplines within the McMaster faculty and beyond. In breaking down silos between academia and society, our research is driven by current business events and issues relevant to Canadian and global organizations and individuals.
Get inspired, gain new insights and make new connections at one of our upcoming events.
McMaster University recognizes and acknowledges that it is located on the traditional territories of the Mississauga and Haudenosaunee nations, and within the lands protected by the “Dish with One Spoon” wampum agreement. DeGroote also acknowledges the Toronto land we are on is the traditional territory of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat people. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.
Indigenous land map
