EXTRACURRICULAR   MBA   UG 1   UG 2   UG 3   UG 4  

Participate in a study to learn about AI and earn money!

June 8, 2026

Contributed by: Milena Head

Researchers at McMaster University’s Digital Transformation Research Centre are conducting a study on student experiences with video lectures and are seeking DeGroote student participants.

If you would like more information, please read the brief description below or contact Fatma via email (elbabouf@mcmaster.ca). Choosing to take part (or not) will not affect your status or any services you receive from the school.

Participation options:

  • Online experiment: View a video lecture about AI and complete a questionnaire.
    • Incentive: up to $25 e-gift card.
  • In‑lab experiment (at the Ron Joyce Centre in Burlington): View a video lecture about AI, complete a questionnaire, eye tracking and physiological measurements and take part in a brief interview.
    • Incentive: up to $50 e-gift card.

This study has received ethics clearance from the McMaster Research Ethics Board (REB #7860).

To express interest, please complete this form: https://forms.office.com/r/WDBJKprNSw