Dear MBA students,
Researchers at McMaster University’s Digital Transformation Research Centre are conducting a study on student experiences with video lectures and are seeking participants enrolled in the MBA program.
If you’d like more information, please read the brief description below or contact Fatma via email. Choosing to take part (or not) will not affect your status or any services you receive from the school.
Participation options:
- Online experiment
- View a video lecture and complete questionnaires.
- Incentive: up to $25 e-gift card.
- In‑lab experiment
- View a video lecture, complete questionnaires, eye tracking and physiological measurements, and take part in a brief interview.
- Incentive: up to $50 e-gift card.
- Ethics
- This study has received ethics clearance from the McMaster Research Ethics Board (REB #7860).
Next step:
- To express interest, please complete this form.