When
October 21, 2026
5:30 p.m. to 9:00 p.m.
Cost
This event is complimentary, however, registration is required.
Event Details
The Business of Storytelling Alumni Networking Event, hosted by the DeGroote School of Business, brings together alumni, students, faculty, and industry partners for an evening of connection, conversation and community building.
The event will feature a brief panel discussion exploring how storytelling shapes brands, strengthens relationships, and drives business success, followed by opportunities to connect with professionals from across industries and the DeGroote and McMaster community.
Wednesday, October 21, 2026
5:30 p.m. – 9:00 p.m.
Arcadian Loft
401 Bay St. 8th Floor
Toronto, ON
Meet the Panel
In communications and marketing, the difference between awareness and action often comes down to story. Drawing on experiences from their own careers, our panelists will share insights on how strategic storytelling creates measurable impact in today’s increasingly crowded media landscape.
Shannon Ballard
President
Jan Kelley
Colleen Krempulec ’01
Managing Partner, Sustainability & Brand
Hazelview Investments
Ryan Littzen ’02
Founder
Mii Apps
Contact
Lynn Matisz ( matiszl@mcmaster.ca )