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Headshot of Bob Cooper, a smiling man with blonde hair, wearing a black business suit

Dr. Robert Gravlin Cooper

Professor Emeritus

Headshot of Bob Cooper, a smiling man with blonde hair, wearing a black business suit

Department / Academic Area

Faculty, Marketing

Email

cooperr@mcmaster.ca

Biography

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, Professor Emeritus at McMaster University’s DeGroote School of Business (Canada), and a Crawford Fellow of the Product Development and Management Association. He is a co-founder of Stage-Gate International. Bob is a thought leader in the field of New-Product Development and creator of the widely deployed Stage-Gate® system. He has published 12 books and more than 175 articles on the management of new products. He has won the Innovation Research Interchange’s prestigious Maurice Holland Award three times. He has consulted for leading firms in the area of product innovation management, and has helped dozens of Fortune 500 companies adopt best practices to enhance their new-product development efforts. Bob was a Professor at McMaster’s De Groote School of Business for 15 years; prior to that, he was at McGill University’s Bronfman School of Business for 10 years (where he was Associate Dean and Director of the MBA Program for his last 5 years there). Cooper holds Bachelors and Master’s degrees in Engineering, and a PhD in Business and an MBA. robertcooper@cogeco.ca website: www.bobcooper.ca

Publications

Journals

Agile Innovation In A Manufacturing Company: How Tetra Pak Evolved Its Product Development Process

Robert gravlin Cooper    Jonas Ingby    Clara Källrot    Peter Mott,    Tomas Vedsmand

Journal     2025

Research-technology Management

A New Ai Model Shows Promise In Predicting New Product Success

Robert gravlin Cooper

Journal     2025

Research-technology Management

Making Go/kill Decisions On Ai Applications For Npd

Robert gravlin Cooper

Journal     2025

Ieee Engineering Management Review

The Adoption And Impact Of Ai By Smes For New Product Development

Robert gravlin Cooper

Journal     2024

Ieee Engineering Management Review

View more

Other

Evaluating The Agile-stage-gate Hybrid Model: Experiences From Three Sme Manufacturing Firms

Kasper Edwards    Robert gravlin Cooper    Tomas Vedsmand    Giulia Nardelli

2022

The Stage?gate® Product Innovation System: From Idea To Launch

Robert gravlin Cooper

2015

Discounting: Investment Sensitivity And Aggregate Implications

Jonathan Willis    Robert gravlin Cooper

2015

New Products

Robert gravlin Cooper

2013

View more
Tags:   EMERITUS
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L8S 4M4
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Burlington, Ontario
L7L 5R8
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