Dr. Sanghwa Kim

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

ksanghwa@mcmaster.ca

Phone

DSB: 21967

Biography

Dr. Sanghwa Kim is an Assistant Professor of Marketing at McMaster University's DeGroote School of Business. His research combines econometric and quantitative methods with experimental designs to study how environmental or platform changes drive outcomes for consumers and retailers. He frames this work as providing marketing insights to promote sustainable business practices, enhance consumer well-being, and advance social welfare. Dr. Kim's research has appeared in premier scholarly journals, including Journal of Marketing, Journal of Interactive Marketing, and Journal of Business Research. Dr. Kim's work has been recognized with prestigious honors, such as the EMAC-Enginious Doctoral Dissertation Competition and the EMAC-Sheth Foundation Sustainability Research Competition, and has attracted competitive funding, such as the SSHRC Explore Standard Research and Research Creation Grant and the ISMS Doctoral Dissertation Early-Stage Research Grant.