Dr. Sanghwa Kim

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

ksanghwa@mcmaster.ca

Phone

DSB: 21967

Biography

Dr. Sanghwa Kim is an Assistant Professor of Marketing at McMaster University's DeGroote School of Business. His research examines how changes in marketplace conditions and interventions shape consumer behavior and business outcomes, with particular attention to their heterogeneous and unintended consequences. Dr. Kim's work has been published in leading academic journals, including Journal of Marketing, Journal of Interactive Marketing, and Journal of Business Research. His projects have been recognized with prestigious honors, such as the EMAC-Sheth Foundation Sustainability Research Competition, and have attracted competitive funding, such as grants from the Social Sciences and Humanities Research Council of Canada (SSHRC).