Dr. Kai Christine Lesage

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

lesagek@mcmaster.ca

Phone

Publications

Journals

Red, Blue, And Green? The Association Between Ceos' Political Ideologies And Green New Product Introductions

Kai Lesage Fiona Schweitzer Maximilian Palmié Christophe Haon Shekhar Misra

Journal 2024

Journal Of Product Innovation Management

Tags: FULL TIME FACULTY MARKETING