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Dr. Kai Christine Lesage

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

lesagek@mcmaster.ca

Phone

DSB: 20543

Biography

Dr. Lesage is an Assistant Professor of Marketing at the DeGroote School of Business at McMaster University. She earned a PhD from Grenoble Ecole de Management, France, a Doctorat en Sciences de Gestion from Univerité Savoie Mont Blanc, France, and an MBA from the University of Texas at San Antonio. Dr. Lesage's research interests lie at the intersection of marketing, sustainability, and innovation. Her research investigates how firms and various stakeholders navigate green innovation and sustainability decisions. Driven by a commitment to advancing environmental protection, improving business practices, and promoting societal well-being, Dr. Lesage aims to provide actionable insights for marketers, policymakers, and consumers. Dr. Lesage brings a wealth of industry experience to her research. She has over a decade of leadership experience in marketing management in the consumer packaged goods and food industries. In her previous roles, she spearheaded innovation programs, led sustainable product initiatives, and managed global commercialization with profit-and-loss responsibilities.

Publications

Journals

Red, Blue, And Green? The Association Between Ceos' Political Ideologies And Green New Product Introductions

Kai Lesage    Fiona Schweitzer    Maximilian Palmié    Christophe Haon    Shekhar Misra

Journal     2025

Journal Of Product Innovation Management

Tags:   FULL TIME FACULTY MARKETING
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McMaster University

1280 Main Street West

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Ron Joyce Centre

4350 South Service Road

Burlington, Ontario
L7L 5R8
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