McMaster University
Search McMaster Menu
Headshot of Dr. Yufei Yuan, smiling.

Dr. Yufei Yuan

Professor

Headshot of Dr. Yufei Yuan, smiling.

Department / Academic Area

Faculty, Information Systems

Email

yuanyuf@mcmaster.ca

Phone

DSB: 23982

Biography

Dr. Yuan is an expert in the fields of mobile commerce, information security and privacy, business analytics, online negotiation, human-computer interaction, fuzzy logic, decision making in health care, and matching problems.

Articles

A hand lifts a luminous light bulb, representing the theme of innovation.
August 30, 2023 · ACCOUNTING AND FINANCIAL MANAGEMENT SERVICES | CATHERINE CONNELLY | DEGROOTE STRATEGIC PLAN | ELKAFI HASSINI | HUMAN RESOURCES AND MANAGEMENT | INFORMATION SYSTEMS | JELF | KEVIN VEENSTRA | MOHAMED SHEHATA | OPERATIONS MANAGEMENT | RESEARCH | RESEARCH AND SCHOLARSHIP | RICK HACKETT | SSHRC | YAIR BERSON | YUFEI YUAN

Grants Support World-Class Research at DeGroote

Publications

Journals

What To Say And How To Say It: Impacts Of Content Type And Linguistic Style On Sales Performance On Live Streaming Platforms

Lijuan Luo    Yuwei Wang    Yujie Zheng    Yufei Yuan

Journal     2025

International Journal Of Electronic Commerce

Will Ai-enabled Conversational Agents Acting As Digital Employees Enhance Employee Job Identity?

Wenting Wang    Rick Hackett    Norman Archer    Zhengchuan Xu    Yufei Yuan

Journal     2025

Information & Management

Corrigendum To “lower Than Expected But Still Willing To Use: User Acceptance Toward Current Intelligent Conversational Agents” [information & Management Volume 61 Issue 8(2024) 104033]

Maarif Sohail    Fang Wang    Norman Archer    Wenting Wang    Yufei Yuan

Journal     2025

Information & Management

Lower Than Expected But Still Willing To Use: User Acceptance Toward Current Intelligent Conversational Agents

Maarif Sohail    Fang Wang    Norman Archer    Wenting Wang    Yufei Yuan

Journal     2024

Information & Management

View more

Other

Measuring Compliance With Covid-19 Non-pharmaceutical Interventions By Data Fusion From Google

F Navazi    Yufei Yuan    Norman Archer

Conference    2024

30th Americas Conference On Information Systems, Amcis 2024

The Impact Of Chatgpt On Employee Job Identity - An Automation-augmentation Perspective

W Wang    Yufei Yuan

Conference    2024

30th Americas Conference On Information Systems, Amcis 2024

Calculating The Effectiveness Of Covid-19 Non-pharmaceutical Interventions With Interrupted Time Series Analysis Via Clustering-based Counterfactual Country †

Fatemeh Navazi    Yufei Yuan    Norman Archer

Conference    2023

Engineering Proceedings

Citizens’ Support For Ai Security Surveillance Systems: A Social Exchange Perspective

M Abouei    Yufei Yuan

Conference    2023

International Conference On Information Systems, Icis 2023: "rising Like A Phoenix: Emerging From The Pandemic And Reshaping Human Endeavors With Digital Technologies"

View more
Tags:   FULL TIME FACULTY INFORMATION SYSTEMS YUFEI YUAN