Latest DeGroote news | Articles Marketing
![](https://degroote.mcmaster.ca/wp-content/uploads/sites/97/2019/04/Article-Hero-Image-1920-x-1080-Felesky-and-Pitts_-Solving-Canadas-fintech-talent-gap.png)
March 11, 2019 ·
ARTICLES | ALUMNI ·
ARTICLES | FINANCE AND BUSINESS ECONOMICS ·
ARTICLES | MARKETING
Felesky and Pitts: Solving Canada’s fintech talent gap
![](https://degroote.mcmaster.ca/wp-content/uploads/sites/97/2019/04/Article-Hero-Image-1920-x-1080-_AI-and-the-wave-of-mass-innovation_-Canadas-Next-Top-Ad-Exec-partners-with-Microsoft.png)
February 27, 2019 ·
ARTICLES | MARKETING ·
ARTICLES | STUDENT
“AI and the wave of mass innovation”: Canada’s Next Top Ad Exec partners with Microsoft
![](https://degroote.mcmaster.ca/wp-content/uploads/sites/97/2019/04/Article-Hero-Image-1920-x-1080-DeGroote-intern-students-big-winners-in-Google-contest.png)
February 5, 2019 ·
ARTICLES | MARKETING ·
ARTICLES | STUDENT
DeGroote intern students big winners in Google contest
![](https://degroote.mcmaster.ca/wp-content/uploads/sites/97/2019/04/Article-Hero-Image-1920-x-1080-Why-some-franchisors-are-more-open-about-their-financial-performance.png)
May 2, 2018 ·
ARTICLES | FINANCE AND BUSINESS ECONOMICS ·
ARTICLES | MARKETING ·
ARTICLES | RESEARCH ·
ARTICLES | STAFF
Show me, don’t tell me: Why some franchisors are more open about their financial performance
![](https://degroote.mcmaster.ca/wp-content/uploads/sites/97/2018/03/Article-Hero-Image-1920-x-1080-Alina-Nastasoiu-says-some-consumers-value-loyalty-points-more-than-regular-currency.png)
March 9, 2018 ·
ARTICLES | MARKETING ·
ARTICLES | RESEARCH ·
ARTICLES | STAFF
The power of points: Alina Nastasoiu says some consumers value loyalty points more than regular currency
![](https://degroote.mcmaster.ca/wp-content/uploads/sites/97/2017/05/Article-Hero-Image-1920-x-1080-Digital-disruptors-DeGroote-alumni-are-shaking-up-the-establishment.png)
May 23, 2017 ·
ARTICLES | ALUMNI ·
ARTICLES | MARKETING
Digital disruptors: DeGroote alumni are shaking up the establishment
![](https://degroote.mcmaster.ca/wp-content/uploads/sites/97/2017/02/Article-Hero-Image-1920-x-1080-DeGroote-students-learning-from-tech-giant-Dyson.png)
February 16, 2017 ·
ARTICLES | ALUMNI ·
ARTICLES | MARKETING