Articles
Tag: Ruhai Wu
News, research, and other announcements.
![](https://www.degroote.mcmaster.ca/files/2024/01/live-shopping-header-image-1920x1080-1-1600x900.png)
January 10, 2024
The Retail Revolution will be Live-Streamed
McMaster researcher studies a promising and profitable business model that merges TV home shopping, e-commerce and influencer marketing.
![](https://www.degroote.mcmaster.ca/files/2023/09/In-the-news-social-commerce-header-Image-1920x1080-1-1600x900.png)
September 7, 2023
In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar
Ruhai Wu, associate professor of marketing, talks to Capital Current about social commerce and influencer marketing.
![Blank iphone illustration](https://www.degroote.mcmaster.ca/files/2023/03/Copy-of-Header-Image-for-Articles-1920-x-10807-1600x900.png)
March 23, 2023
In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?
Ruhai Wu spoke with the Globe and Mail about a new business model which takes influencer marketing to the next level.
![Innovative research grants with question mark](https://www.degroote.mcmaster.ca/files/2021/07/Research-Grant-thumb.jpg)
November 30, 2021
DeGroote Researchers Awarded SSHRC Grants
DeGroote is pleased to announce that five of its researchers have been awarded SSHRC grants for their innovative research projects.