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ACADEMIC   ALUMNI   STUDENT

AI in Action: Transforming Marketing and Business Practice

Join leading industry practitioners and executives to explore how artificial intelligence is transforming marketing and business practice.

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A city in the night, lights coming out buildings and cars.

When

March 31, 2026
6:30 p.m. to 9:30 p.m.

Where

In-person | Ron Joyce Centre, Burlington | RJC 313

Cost

Free. No Registration Required.

Join leading industry practitioners and executives to explore how artificial intelligence is transforming marketing and business practice. Join us in person at the Ron Joyce Centre in Burlington. The event features industry talks followed by an executive panel discussion sharing real-world AI implementation insights. Hosted by DeGroote School of Business Digital Marketing Lab. This event is free and there is no registration required.

Agenda

  • 6:30 – 7:00 p.m. | Reception (refreshments provided)
  • 7:00 – 7:30 p.m. | Talk by Scott Wilson, Founder & CEO, GeekCertified
  • 7:30 – 8:00 p.m. | Talk by Andrew Viola, Co-Founder & Partner, ForwardPath AI
  • 8:00 – 9:00 p.m. | Panel Discussion
    • Rick Neuman — Chief Digital, Technology and Marketing Officer, Toromont Industries
    • Kevi Patel — Senior Director, Product Management – Marketing & Customer Products, Walmart
    • Andrew Viola — Co-Founder & Partner, ForwardPath AI
    • Scott Wilson — Founder & CEO, GeekCertified
  • 9:00 – 9:30 p.m. | Open discussion and networking
Tags:   AI EXECUTIVE LEADERSHIP MARKETING NETWORKING

Contact

Ruhai Wu ( wuruhai@mcmaster.ca )

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