A city in the night, lights coming out buildings and cars.
ACADEMIC   ALUMNI   STUDENT

AI in Action: Transforming Marketing and Business Practice

Join leading industry practitioners and executives to explore how artificial intelligence is transforming marketing and business practice.

A city in the night, lights coming out buildings and cars.

When

March 31, 2026
6:30 p.m. to 9:30 p.m.

Cost

Free. No Registration Required.


Join leading industry practitioners and executives to explore how artificial intelligence is transforming marketing and business practice. Join us in person at the Ron Joyce Centre in Burlington. The event features industry talks followed by an executive panel discussion sharing real-world AI implementation insights. Hosted by DeGroote School of Business Digital Marketing Lab. This event is free and there is no registration required.

Agenda

  • 6:30 – 7:00 p.m. | Reception (refreshments provided)
  • 7:00 – 7:30 p.m. | Talk by Scott Wilson, Founder & CEO, GeekCertified
  • 7:30 – 8:00 p.m. | Talk by Andrew Viola, Co-Founder & Partner, ForwardPath AI
  • 8:00 – 9:00 p.m. | Panel Discussion
    • Rick Neuman — Chief Digital, Technology and Marketing Officer, Toromont Industries
    • Kevi Patel — Senior Director, Product Management – Marketing & Customer Products, Walmart
    • Andrew Viola — Co-Founder & Partner, ForwardPath AI
    • Scott Wilson — Founder & CEO, GeekCertified
  • 9:00 – 9:30 p.m. | Open discussion and networking

Contact

Ruhai Wu ( wuruhai@mcmaster.ca )

Upcoming Events

ALUMNI FACULTY STAFF STUDENT

Celebration of Life: Professor Clarence Kwan

September 22, 2026
10:00 a.m. to 11:30 a.m.

The Hub (Loft B) - 98143 Stearn Dr, Hamilton ON

We invite the McMaster and broader community to join us in celebration of the life and legacy of Dr. Clarence Kwan.

ACADEMIC

McMaster University Graduate and Professional Schools fair

September 22, 2026
10:00 a.m. to 3:00 p.m.

McMaster University Student Centre (MUSC) Atrium

Explore your further education options by attending the Graduate and Professional Schools fair. Event is open to McMaster students.

ACADEMIC FACULTY

Meet the Faculty: Human Resources and Management with Benson Honig

September 23, 2026
3:00 p.m. to 4:00 p.m.

Online

Join us for a 45-minute virtual Lunch & Learn webinar featuring Benson Honig, Professor and Endowed Chair in Human Resources and Management at the DeGroote School of Business, McMaster University

ACADEMIC STUDENT

Master of Finance Application Tips: How to Submit a Strong Application

September 29, 2026
9:00 a.m. to 10:00 a.m.

Online

Join the DeGroote School of Business Master of Finance team for a focused session on putting together a strong application. Don't miss your chance to get expert advice before the deadline!

ACADEMIC

Fast-track your CPA: GDPA info session and application tips

September 30, 2026
2:30 p.m. to 3:30 p.m.

Online

Join our information session for prospective applicants and get the inside track on the Graduate Diploma in Professional Accountancy.

MCLEAN CENTRE

McLean Centre Grand Opening Celebration

October 6, 2026
9:00 a.m. to 4:30 p.m.

McLean Centre for Collaborative Discovery, McMaster University

Please join us for the grand opening of the McLean Centre for Collaborative Discovery — a landmark space built for bold ideas, collaborative learning and community connection.

ACADEMIC FACULTY STUDENT

DeGroote graduate programs in-person open house

October 24, 2026
10:00 a.m. to 1:00 p.m.

Burlington, ON

Discover all that DeGroote has to offer at our graduate programs in-person open house!

ACADEMIC

PhD areas of specialization; Accounting, Finance, Information Systems,Management Science (Operations Management), and Marketing

October 28, 2026
9:00 a.m. to 10:30 a.m.

Online

Join the DeGroote School of Business for a virtual info session on our PhD areas of study.

ACADEMIC

PhD areas of specialization; Strategic Management, Health Policy & Management, and Management of Organizational Behaviour & Human Resources (MOBHR)

October 29, 2026
9:00 a.m. to 10:30 a.m.

Online

Join the DeGroote School of Business for a virtual info session on our PhD areas of study.