Dr. Sanghwa Kim
Assistant Professor
Assistant Professor
Dr. Sanghwa Kim is an Assistant Professor of Marketing at McMaster University's DeGroote School of Business. His research integrates econometric and quantitative analysis with experimental methods to understand consumers and retail businesses in the context of sustainability initiatives, extending conventional online and offline marketing management. In this stream, He seeks to generate practical insights that advance sustainable practice, consumer well-being, and social welfare beyond retail growth. Dr. Kim's work has appeared in major academic outlets, including Journal of Marketing, Journal of Interactive Marketing, and Journal of Business Research.
Sanghwa Kim Michael Trusov
Journal Of Marketing
Sanghwa Kim Jeonghye Choi Sanghwa Kim
Journal Of Interactive Marketing
Jikyung Kim Sanghwa Kim Jeonghye Choi
Journal Of Business Research
Sanghwa Kim Pallassana Kannan