Dr. Sanghwa Kim

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

kim910@mcmaster.ca

Phone

RJC: 21967

Biography

Dr. Sanghwa Kim is an Assistant Professor of Marketing at McMaster University's DeGroote School of Business. His research integrates econometric and quantitative analysis with experimental methods to understand consumers and retail businesses in the context of sustainability initiatives, extending conventional online and offline marketing management. In this stream, He seeks to generate practical insights that advance sustainable practice, consumer well-being, and social welfare beyond retail growth. Dr. Kim's work has appeared in major academic outlets, including Journal of Marketing, Journal of Interactive Marketing, and Journal of Business Research.