Assistant Professor
Dr. Sanghwa Kim is an Assistant Professor of Marketing at the DeGroote School of Business. His research blends econometric and quantitative analysis with experimental techniques to understand how consumers make decisions in digital, social, and natural marketing environments, with a strong focus on establishing sustainable practice, consumer well-being, and social welfare beyond retail business growth. Dr. Kim’s research appears in premier scholarly outlets, including Journal of Marketing, Journal of Interactive Marketing, and Journal of Business Research.
