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Headshot of Dr. Yang Pan, a smiling Asian woman wearing glasses and a black and white suit.

Dr. Yang Pan

Assistant Professor

Headshot of Dr. Yang Pan, a smiling Asian woman wearing glasses and a black and white suit.

Department / Academic Area

Faculty, Marketing

Email

pany66@mcmaster.ca

Phone

DSB: 27253

Articles

A group of 11 DeGroote researchers in business attire, featuring the SSHRC CRSH logo prominently displayed.
July 9, 2020 · BRIAN DETLOR | GORAN CALIC | JENNA EVANS | JOHN MAHEU | KATYA MALINOVA | KEVIN VEENSTRA | MARYAM GHASEMAGHAEI | RESEARCH | RICK HACKETT | SASH VAID | SEAN O'BRADY | SSHRC | YANG PAN

The DeGroote School of Business Celebrates SSHRC Grant Success

Publications

Journals

Social Media Influencer Endorsement: The Conditional Effects Of Product Attribute Description In Sponsored Influencer Videos

Yiwen Chen    Li Chen    Yang Pan

Journal     2024

Journal Of Marketing Management

The Effect Of Sponsored Video Customization On Video Shares: The Critical Moderating Role Of Influencer And Brand Characteristics

Li Chen    Yiwen Chen    Yang Pan

Journal     2024

European Journal Of Marketing

Tags:   FULL TIME FACULTY MARKETING YANG PAN