Dr. Yang Pan

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

pany66@mcmaster.ca

Phone

Articles

July 9, 2020 · BRIAN DETLOR | GORAN CALIC | JENNA EVANS | JOHN MAHEU | KATYA MALINOVA | KEVIN VEENSTRA | MARYAM GHASEMAGHAEI | RESEARCH | RICK HACKETT | SASH VAID | SEAN O'BRADY | SSHRC | YANG PAN

The DeGroote School of Business Celebrates SSHRC Grant Success

Publications

Journals

Social Media Influencer Endorsement: The Conditional Effects Of Product Attribute Description In Sponsored Influencer Videos

Yiwen Chen Li Chen Yang Pan

Journal 2024

Journal Of Marketing Management

The Effect Of Sponsored Video Customization On Video Shares: The Critical Moderating Role Of Influencer And Brand Characteristics

Li Chen Yiwen Chen Yang Pan

Journal 2024

European Journal Of Marketing

Tags: FULL TIME FACULTY MARKETING YANG PAN