A new MBA elective for Fall 2025, M721: Business Marketing, is now available! Whether you’re interested in B2B marketing, product management or understanding complex supply chains, this course will deepen your expertise and expand your career possibilities.
This course offers a comprehensive overview of the marketing of industrial goods, equipping you with the tools and strategies needed to navigate this specialized sector.
Topics explored:
- The unique characteristics of industrial goods marketing
- Product planning and development
- Industrial marketing research
- Marketing channels, strategy and policy
- Pricing strategies for industrial goods
- Management of industrial sales forces
- Industrial advertising and sales promotion
- Selling to government and navigating regulations
Register for the course via Mosaic. For questions about how M721 fits into your program plan, contact the MBA Programs Office.