The Data Affair: Jan Kelley Masterclass

Your feed knows what you want before you do — but is that intuition or innovation? Join MARS Apprentice and Jan Kelley, one of Canada’s leading creative agencies, for an eye-opening masterclass on how data influences the way we think, feel and connect with brands.

In today’s marketing landscape, every scroll, click and search tells a story. This session explores how data shapes the creative process — from the ads that find us to the brands we can’t stop thinking about. Learn how insight meets emotion as Jan Kelley pulls back the curtain on blending analytics with creativity to create powerful, human-centered storytelling.

Whether you’re passionate about marketing, business strategy, or creative communication, this masterclass will help you understand how data-driven decisions can enhance storytelling and brand connection.

Attendees will also enjoy:

• Complimentary food and refreshments
• Networking opportunities with industry professionals and fellow students
• A MARSConnect coffee chat giveaway with Aria Azizi from Apple

Event details:

• Tuesday, Oct 21
• 6:00 – 8:00 PM
• DSB 505
• Business Casual
• Click here to register

Don’t miss this opportunity to learn from one of Canada’s most respected creative agencies and gain insight into the future of marketing. Seats are limited — secure your spot today.