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Dr. Manish Kacker

Associate Professor

Department / Academic Area

Faculty, Marketing

Email

kackerm@mcmaster.ca

Phone

DSB: 21658

Biography

Dr. Manish Kacker is a tenured Associate Professor (Marketing) at the DeGroote School of Business, McMaster University. He has earned a B.A. (Hons) from St. Stephen’s College (University of Delhi), a PGDM (MBA equivalent) from Indian Institute of Management (Bangalore) and a PhD from Kellogg School of Management (Northwestern University). Dr. Kacker's research interests revolve around the domains of marketing strategy (including marketing-finance interface, distribution channels, retailing/franchising, salesforce management, entrepreneurship/small business, and corporate social policy). An area of focus is in addressing substantive and methodological questions pertaining to the design and management of downstream vertical interfirm exchange relationships in marketing, with a particular interest in sales and distribution channels as well as franchising. Other research areas of focus include digital transformation through organizational adoption/use of new technologies, consumer adoption/use of new products, corporate social policy, and organizational transgressions. Dr. Kacker's research has been published in leading scholarly journals, including current FT-50 journals (e.g., Journal of Marketing Research and Journal of the Academy of Marketing Science) and other ABDC A*/A journals (e.g., International Journal of Research in Marketing, Journal of Retailing, Industrial Marketing Management, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Small Business Management, and Small Business Economics). He has presented his research at prominent conferences and institutions across Canada and the US, as well as in England, France, Spain, Germany, Sweden, The Netherlands, Austria, India and Singapore. Dr. Kacker has received research funding from multiple external sources, including the Social Sciences and Humanities Research Council (Canada) and the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University. He has served as an Area Chair at the DeGroote School of Business. He currently serves on multiple editorial boards and as a reviewer for prominent peer-reviewed marketing journals. Dr. Kacker works closely with doctoral students, with two of his doctoral students winning ISBM Doctoral Dissertation Awards from the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University. He has also served as a doctoral committee member and as an external examiner for multiple doctoral dissertations. Dr. Kacker is an award-winning instructor who has previously taught at Northwestern University (Kellogg School of Management), Pennsylvania State University (Smeal College of Business), Tulane University (Freeman School of Business), and the Indian Institute of Management (Bangalore). Dr. Kacker has taught at the undergraduate, graduate, doctoral, and postdoctoral levels. At the DeGroote School of Business, he has recently taught/currently teaches Marketing Research in the undergraduate Commerce program, Strategic Marketing Analysis in the MBA program, Strategic Marketing in the Executive MBA in Digital Transformation program and Marketing Models and Modeling as well as Special Topics in Marketing Strategy: Marketing-Finance Interface in the doctoral program. Other undergraduate and MBA courses he has previously taught include Research Methods in Marketing, Marketing Channels, International Marketing Channels, Business Marketing, Franchising Strategy, Applied Marketing Management, and Marketing Management Policies and Programs. Other doctoral courses he has previously taught include Math for Models, Inter-Organizational Research in Marketing, and Special Topics in Marketing Strategy: Distribution Channels and Franchising. Dr. Kacker has been a frequent contributor in the media – his research has been featured in the Globe and Mail and he has appeared on CBC, Global News, CTV news as well as in Bloomberg Businessweek, Toronto Star, Financial Post, New Orleans Time-Picayune and Inc. magazine.

Articles

May 2, 2018 · FARHAD SADEH | FINANCIAL REPORTING | FRANCHISE | MANISH KACKER | MARKETING | RESEARCH

Show me, don’t tell me: Why some franchisors are more open about their financial performance

Publications

Journals

The Impact Of Brand Equity On Vertical Integration In Franchise Systems

Mohammad Kayed    Manish Kacker    Ruhai Wu    Farhad Sadeh

Journal     2025

Journal Of Retailing

Franchising Structure Changes And Shareholder Value: Evidence From Store Buybacks And Refranchising

Anna Sadovnikova    Manish Kacker    Saurabh Mishra

Journal     2023

Journal Of The Academy Of Marketing Science

Performance Implications Of Using Signaling And Screening For Expanding Interfirm Business Networks: Evidence From Franchising

Farhad Sadeh    Manish Kacker

Journal     2020

Industrial Marketing Management

Antecedents Of Locus Of Causality Attributions For Destructive Acts In Distribution Channels

Hadi Eslami    Manish Kacker    Jonathan d Hibbard

Journal     2020

Journal Of Business Research

View more

Other

The Impact Of Brand Equity On Vertical Integration In Franchise Systems

Mohammad Kayed    Manish Kacker    Ruhai Wu    Farhad Sadeh

2025

Channel Governance Through Brand Equity

Mohammad Kayed    Manish Kacker    Ruhai Wu    Farhad Sadeh

2022

Channel Governance Through Brand Equity: How Brand Equity Shapes Distribution Channel Structure

Mohammad b Kayed    Manish Kacker    Ruhai Wu    Farhad Sadeh    Lee-chin family institute for strategic business studies Michael

2021

Performance Impact Of Distribution Expansion: A Review And Research Agenda

Jonathan d Hibbard    Manish Kacker    Farhad Sadeh    Charles a Ingene    James r Brown    Rajiv p Dant

2019

View more
Tags:   FULL TIME FACULTY MANISH KACKER MARKETING
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