Dr. Manish Kacker

Associate Professor

Department / Academic Area

Faculty, Marketing

Available to Supervise PhD

Marketing

Biography

Dr. Manish Kacker is a tenured Associate Professor (Marketing) at the DeGroote School of Business, McMaster University. He has earned a B.A. (Hons) from St. Stephen’s College (University of Delhi), a PGDM (MBA equivalent) from the Indian Institute of Management (Bangalore) and a PhD from Kellogg School of Management (Northwestern University). Dr. Kacker's research interests revolve around the domains of marketing strategy, distribution channels, business marketing, retailing/franchising, and entrepreneurship/small business. An area of focus is in addressing substantive and methodological questions pertaining to the design and management of downstream vertical interfirm exchange relationships in marketing, with a particular interest in sales and distribution channels as well as franchising. Other research areas of focus include the marketing-finance interface, organizational and consumer adoption/use of new products and technologies, and corporate social policy and organizational transgressions. Dr. Kacker's research has been published in leading scholarly journals, including current FT-50 journals (e.g., Journal of Marketing Research and Journal of the Academy of Marketing Science) and other ABDC A*/A journals (e.g., International Journal of Research in Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Small Business Management, and Small Business Economics). He has presented his research at prominent conferences and institutions across Canada and the US, as well as in England, France, Spain, Germany, Sweden, The Netherlands, Austria, India and Singapore. Dr. Kacker has received research funding from multiple external sources, including the Social Sciences and Humanities Research Council (Canada) and the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University. He has served as an Area Chair at the DeGroote School of Business. He currently serves on multiple editorial boards and as a reviewer for prominent peer-reviewed marketing journals. Dr. Kacker works closely with doctoral students, with two of his doctoral students winnng ISBM Doctoral Dissertation Awards from the Institute for the Study of Business Markets (ISBM) at Pennsylvania State University. He has also served as a doctoral committee member and as an external examiner for doctoral dissertations. Dr. Kacker has previously taught at Northwestern University (Kellogg School of Management), Pennsylvania State University, Tulane University, and the Indian Institute of Management (Bangalore). Dr. Kacker has taught at the undergraduate, graduate, doctoral, and postdoctoral levels. At the DeGroote School of Business, he currently regularly teaches Marketing Research in the undergraduate program, Strategic Marketing in the Executive MBA in Digital Transformation program and Marketing Models and Modeling in the doctoral program. Other undergraduate and MBA courses he has previously taught include Research Methods in Marketing, Marketing Channels, International Marketing Channels, Business Marketing, Applied Marketing Management, and Marketing Management Policies and Programs. Other doctoral courses he has previously taught include Math for Models, Special Topics in Marketing Strategy: Distribution Channels and Franchising, Special Topics in Marketing Strategy: Marketing-Finance Interface, and Inter-Organizational Research in Marketing. Dr. Kacker has been a frequent contributor in the media – his research has been featured in the Globe and Mail and he has appeared on CBC, Global News, CTV news as well as in Bloomberg Businessweek, Toronto Star, Financial Post, New Orleans Time-Picayune and Inc. magazine.

Articles

Publications

Journals

Franchising Structure Changes And Shareholder Value: Evidence From Store Buybacks And Refranchising

Manish Kacker    Saurabh Mishra    Anna Sadovnikova

Journal     2023

Journal Of The Academy Of Marketing Science

Antecedents Of Locus Of Causality Attributions For Destructive Acts In Distribution Channels

Hadi Eslami    Jonathan d Hibbard    Manish Kacker

Journal     2020

Journal Of Business Research

Other

Channel Governance Through Brand Equity

Manish Kacker    Mohammad Kayed    Farhad Sadeh    Ruhai Wu

2022

Channel Governance Through Brand Equity: How Brand Equity Shapes Distribution Channel Structure

Manish Kacker    Mohammad b Kayed    Lee-chin family institute for strategic business studies Michael    Farhad Sadeh    Ruhai Wu

2021

Performance Impact Of Distribution Expansion: A Review And Research Agenda

James r Brown    Rajiv p Dant    Jonathan d Hibbard    Charles a Ingene    Manish Kacker    Farhad Sadeh

2019

Chapter 7: The Relationship Between Initial And Ongoing Fees In Franchising: A Meta-analysis

Frank Hoy    Manish Kacker    Rozenn Perrigot    Farhad Sadeh    Andrew Terry

2017