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Dr. Chris Ling

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

lingc10@mcmaster.ca

Phone

DSB: 24272

Biography

Dr. Chris Ling is an Assistant Professor in the Marketing area at the DeGroote School of Business. He holds a Ph.D. in Business Administration (Marketing) from the Moore School of Business, University of South Carolina, where he was a Presidential Doctoral Fellow. He also earned an M.Sc. in Management from the Smith School of Business at Queen’s University and a B.B.A. in Marketing from the University of Toronto. An expert in consumer behaviour, Dr. Ling worked as a management consultant in Toronto before joining the DeGroote School of Business. In this role, he advised Fortune 1000 companies on various management and marketing challenges, including optimizing branding, redesigning menus, developing strategies for customer acquisition, and formulating marketing plans. Dr. Ling teaches in the undergraduate Commerce and IBH programs, as well as the MBA program, at the DeGroote School of Business. He serves as the course coordinator for the first-year Commerce course, Introduction to Marketing. Dr. Ling’s research focuses on factors influencing consumer decision-making. His work on the relationship between middle names and indulgence has been published in the Journal of Consumer Psychology.

Videos

Articles

The three new faculty members posing next to the DeGroote Dean and Associate Dean.
September 12, 2025 · ANITA BOEY | CHRIS LING | FACULTY | KARLEEN DUDECK | MANAF ZARGOUSH | YAO YAO

DeGroote welcomes faculty driving innovation across business disciplines 

November 22, 2023 · CHRIS LING | IN THE NEWS | INFLATION | MARKETING

In the News: Canada’s Inflation Rate Slowed to 3.1% in October

December 1, 2020 · CHRIS LING | CONSUMER BEHAVIOUR | COVID-19 | RESEARCH

How the pandemic is affecting consumer behaviour

Cyan, white, and lime logo of Knowledge Labs.
October 6, 2020 · CHRIS LING | IN THE KNOW | KNOWLEDGE LABS | RESEARCH | SOCIAL RESPONSIBILITY

Knowledge Labs: In the Know with Chris Ling

Publications

Journals

Reminders Of One's Middle Name Result In Decreased Indulgence

Rafay a Siddiqui    Chris Ling    Frank May

Journal     2020

Journal Of Consumer Psychology

Other

The Effect Of Social Exclusion On Shoplifting

Chris Ling

2017

Tags:   CHRIS LING CLA FACULTY MARKETING
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