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Articles Archive | Tag - Ruhai Wu

Check out all the articles related to Ruhai Wu on the DeGroote blog.

An online shopping influencer holds up a hat while live streaming.
December 17, 2024 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

How the rapid growth of live shopping could signal a shift in the holiday retail landscape

A woman using her phone to live-stream and showcase various tops for her audience.
January 10, 2024 · MARKETING · STAFF · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

The Retail Revolution will be Live-Streamed

September 7, 2023 · MARKETING · RESEARCH · STAFF

In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar

March 23, 2023 · MARKETING · RESEARCH · STAFF · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?

Group of five DeGroote business researchers, with the title 'Research Grant Recipients' displayed.
November 30, 2021 · RESEARCH

DeGroote Researchers Awarded SSHRC Grants

DeGroote Directory | Tag - Ruhai Wu

Check out all the profiles related to Ruhai Wu on the DeGroote blog.

Headshot of Dr. Ruhai Wu, smiling.

Dr. Ruhai Wu

Associate Professor, Faculty, Marketing