Latest DeGroote news | Articles Marketing 

Woman in a black blazer with her back facing looking out in the city with high buildings.
March 5, 2026 · ACCOUNTING · FINANCE AND BUSINESS ECONOMICS · HUMAN RESOURCES AND MANAGEMENT · MARKETING · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Four DeGroote researchers on the questions that matter most

December 17, 2025 · MARKETING

DeGroote launches AI Marketing Microcredential as adoption of AI in industry grows

November 13, 2025 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

How AI is rewiring modern sports betting

A lightbulb with a glowing brain inside instead of a filament, sparking with light.
September 26, 2025 · ACCOUNTING · FINANCE AND BUSINESS ECONOMICS · HUMAN RESOURCES AND MANAGEMENT · INFORMATION SYSTEMS · MARKETING · OPERATIONS MANAGEMENT · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Celebrating DeGroote grant success in 2025

The three new faculty members posing next to the DeGroote Dean and Associate Dean.
September 12, 2025 · HUMAN RESOURCES AND MANAGEMENT · MARKETING · RESEARCH · STRATEGIC MANAGEMENT · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

DeGroote welcomes faculty driving innovation across business disciplines 

Headshot of Paul Tedesco, smiling.
February 5, 2025 · MARKETING

Customer connections powered by artificial intelligence

An online shopping influencer holds up a hat while live streaming.
December 17, 2024 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

How the rapid growth of live shopping could signal a shift in the holiday retail landscape

New DeGroote faculty members pose together
September 19, 2024 · ACCOUNTING · FINANCE AND BUSINESS ECONOMICS · HEALTH POLICY AND MANAGEMENT · INFORMATION SYSTEMS · MARKETING · OPERATIONS MANAGEMENT · RESEARCH · STRATEGIC MANAGEMENT · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

New faculty cohort brings global perspectives and interdisciplinary knowledge to DeGroote

May 27, 2024 · MARKETING · RESEARCH · STAFF

In the News: Outdated Rules and Mounting Losses: Can Anything be Done to fix Canada Post?