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Latest DeGroote news | Articles Marketing

February 5, 2025 · MARKETING

Customer connections powered by artificial intelligence

An online shopping influencer holds up a hat while live streaming.

December 17, 2024 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

How the rapid growth of live shopping could signal a shift in the holiday retail landscape

New DeGroote faculty members pose together

September 19, 2024 · ACCOUNTING · FINANCE AND BUSINESS ECONOMICS · HEALTH POLICY AND MANAGEMENT · INFORMATION SYSTEMS · MARKETING · OPERATIONS MANAGEMENT · RESEARCH · STRATEGIC MANAGEMENT · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

New faculty cohort brings global perspectives and interdisciplinary knowledge to DeGroote

May 27, 2024 · MARKETING · RESEARCH · STAFF

In the News: Outdated Rules and Mounting Losses: Can Anything be Done to fix Canada Post?

A woman using her phone to live-stream and showcase various tops for her audience.

January 10, 2024 · MARKETING · STAFF · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

The Retail Revolution will be Live-Streamed

November 22, 2023 · MARKETING · STAFF

In the News: Canada’s Inflation Rate Slowed to 3.1% in October

Aerial view of Tim Hortons Field in Hamilton, illustrating the football stadium and its surrounding landscape.

November 1, 2023 · MARKETING · STAFF

In the News: Hamilton Officials Laud Economic Impact of Grey Cup

An image of a hooded hacker using a laptop highlighting the importance of safeguarding personal data from cyber threats.

October 26, 2023 · MARKETING · RESEARCH · STAFF · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Is Your Organization Cyber Smart?

September 7, 2023 · MARKETING · RESEARCH · STAFF

In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar