Latest DeGroote news | Articles Marketing 

April 21, 2026 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Bad air pollution? Better watch your pocketbook.

March 27, 2026 · MARKETING · STUDENT · STUDENT CLUB

Canada’s next wave of emerging marketing talent go head-to-head

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March 5, 2026 · ACCOUNTING · FINANCE AND BUSINESS ECONOMICS · HUMAN RESOURCES AND MANAGEMENT · MARKETING · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Four DeGroote researchers on the questions that matter most

December 17, 2025 · MARKETING

DeGroote launches AI Marketing Microcredential as adoption of AI in industry grows

November 13, 2025 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

How AI is rewiring modern sports betting

A lightbulb with a glowing brain inside instead of a filament, sparking with light.
September 26, 2025 · ACCOUNTING · FINANCE AND BUSINESS ECONOMICS · HUMAN RESOURCES AND MANAGEMENT · INFORMATION SYSTEMS · MARKETING · OPERATIONS MANAGEMENT · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Celebrating DeGroote grant success in 2025

The three new faculty members posing next to the DeGroote Dean and Associate Dean.
September 12, 2025 · HUMAN RESOURCES AND MANAGEMENT · MARKETING · RESEARCH · STRATEGIC MANAGEMENT · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

DeGroote welcomes faculty driving innovation across business disciplines 

Headshot of Paul Tedesco, smiling.
February 5, 2025 · MARKETING

Customer connections powered by artificial intelligence

An online shopping influencer holds up a hat while live streaming.
December 17, 2024 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

How the rapid growth of live shopping could signal a shift in the holiday retail landscape