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Latest DeGroote news | Articles Marketing

An image of a hooded hacker using a laptop highlighting the importance of safeguarding personal data from cyber threats.

October 26, 2023 · MARKETING · RESEARCH · STAFF · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Is Your Organization Cyber Smart?

September 7, 2023 · MARKETING · RESEARCH · STAFF

In the News: The ‘Shoppertainment’ Trap: As Social Media Apps Blur Line Between Socializing and Buying, the Risks to Users Soar

Close-up of an iPhone displaying various social media apps, prominently featuring the Airbnb app icon.

August 16, 2023 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP · STUDENT

How Airbnb may be Fuelling Gentrification: A Case Study in Toronto

A group of business professionals engaged in a discussion within a modern office environment.

May 16, 2023 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

Customer-Related Executive Leadership Turnover: A Costly Dilemma

March 23, 2023 · MARKETING · RESEARCH · STAFF · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

In the News: Is Live Shopping the Next Big disruptor in Canadian Retail?

Glass globe resting on grass, adorned with sustainability symbols, representing eco-friendly technology and business practices.

March 1, 2023 · MARKETING · RESEARCH · STRATEGIC PLAN | RESEARCH AND SCHOLARSHIP

One Industry’s Waste is Another’s Green Product

September 16, 2021 · MARKETING

Knowledge Labs: The Federal Election and Upcoming Housing Policy

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July 23, 2021 · FINANCE AND BUSINESS ECONOMICS · HUMAN RESOURCES AND MANAGEMENT · INFORMATION SYSTEMS · MARKETING · RESEARCH

Innovative DeGroote research awarded SSHRC and NSERC grants

May 10, 2021 · MARKETING · RESEARCH

Social media ethics and use of algorithms