Dr. Sash Vaid

Assistant Professor

Department / Academic Area

Faculty, Marketing

Email

vaids1@mcmaster.ca

Phone

Videos

Articles

An image of a hooded hacker using a laptop highlighting the importance of safeguarding personal data from cyber threats.

October 26, 2023 · DEGROOTE STRATEGIC PLAN | MARKETING | RESEARCH | RESEARCH AND SCHOLARSHIP | SASH VAID

Is Your Organization Cyber Smart?

A group of business professionals engaged in a discussion within a modern office environment.

May 16, 2023 · DEGROOTE STRATEGIC PLAN | EXECUTIVE LEADERSHIP | MARKETING | RESEARCH | RESEARCH AND SCHOLARSHIP | SASH VAID

Customer-Related Executive Leadership Turnover: A Costly Dilemma

May 10, 2021 · ETHICS | FACULTY OF ARTS & SCIENCE | MATTHEW JORDAN | RESEARCH | SASH VAID | SOCIAL MEDIA

Social media ethics and use of algorithms

November 16, 2020 · BENSON HONIG | FIRM PERFORMANCE | HUMAN CAPITAL | INVESTORS | KNOWLEDGE MANAGEMENT | RESEARCH | SASH VAID

What are we researching? Sash Vaid and Benson Honig

August 7, 2020 · KNOWLEDGE LABS | MOHIT BHANDARI | PANDEMIC | POLICY | RESEARCH | SASH VAID | SECOND WAVE

Risk of a second wave of COVID-19 infections

Publications

Journals

Sales Pipeline Technology: Automated Lead Nurturing

Johannes Habel Nathaniel n Hartmann Phillip Wiseman Michael j Ahearne Sash Vaid

Journal 2025

Journal Of Marketing

Stressful Exit Of B2b Executives And Their Impact On Firm Performance: Contingent Effects Of Erosion Of Status, Diminished Social Support And Cohesiveness

Sash Vaid

Journal 2024

Industrial Marketing Management

Artificial Intelligence And Empirical Consumer Research: A Topic Modeling Analysis

Sash Vaid Stefano Puntoni Abdulrahman Khodr

Journal 2023

Journal Of Business Research

When Injured Product Users May Also Stay Satisfied: A Macro-level Analysis

Sash Vaid Naveen Donthu

Journal 2023

Journal Of Business Research

Other

Marketing Executives’ Turnover And Firm Performance

Sash Vaid Michael Ahearne Ryan Krause Lee-chin family institute for strategic business studies Michael

2021

Covid-19, Flattening The Curve: A Glimmer Of Hope

Sash Vaid

2020

How Universities Can Work With Hospitals To Manage The Looming Covid-19 Bed Shortage

Sash Vaid

2020

New Modeling Reveals That North America Is Grossly Underestimating Covid-19 Infection Rates: Detection Bias And Artificial Intelligence

Sash Vaid

2020

Tags: FULL TIME FACULTY MARKETING SASH VAID