Dr. Ruhai Wu

Associate Professor

Department / Academic Area

Faculty, Marketing

Email

wuruhai@mcmaster.ca

Phone

DSB: 23048

Available to Supervise PhD

Marketing

Biography

Ruhai Wu is a tenured associate professor in marketing at DeGroote School of Business. He received Bachelor and Master of Finance from Tsinghua University, China, and Master and Ph.D. of Economics from University of Texas at Austin. His research expertise is in industrial and retail marketing strategies including pricing, advertising, channel relationship, online customer relationship management, and platform management. In his recent research projects, Dr. Wu uses game theoretical models and empirical methods to study platforms’ pricing and management strategies in sharing economies, location-based price competition in mobile marketing, and WOMs manipulation in social commerce. His research has been published in top journals in Marketing, Information System, and Operation Management. He has received multiple competitive research grants from prestigious granting agencies including the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC). His teaching interests are closely aligned with his research interests. He teaches Marketing Management, Digital Marketing, and Marketing Research Methodology at both undergraduate and graduate levels. He regularly supervises doctoral students.