Associate Professor
Ruhai Wu is an Associate Professor of Marketing at the DeGroote School of Business. His research expertise spans industrial and retail marketing strategies, including pricing, advertising, channel relationships, customer relationship management, and digital platform management. Dr. Wu employs both game-theoretic modelling and empirical analysis to examine the strategic behaviours of firms and consumers and their impacts on market outcomes. His work has been published in leading journals in Marketing, Information Systems, and Operations Management, and he has received more than ten competitive research grants from prestigious agencies such as the Social Sciences and Humanities Research Council of Canada (SSHRC) and the Natural Sciences and Engineering Research Council of Canada (NSERC). Dr. Wu’s recent projects explore topics such as e-commerce platform pricing and management, information asymmetry in supply chains, dynamic pricing in competitive markets, communication in joint consumption, and livestream e-commerce. He is also an active doctoral supervisor.
Mohammad Kayed Manish Kacker Ruhai Wu Farhad Sadeh
Journal Of Retailing
Ruhai Wu Chun Qiu
Journal Of Business Research
Channel Governance Through Brand Equity
Mohammad Kayed Manish Kacker Ruhai Wu Farhad Sadeh
Zhijuan Hong Ruhai Wu Yan Sun Kunxiang Dong
Electronic Markets
Platform Pricing In The Presence Of Cross-platform Network Effects
Z Ji Ruhai Wu
Proceedings Of The Annual Hawaii International Conference On System Sciences
Channel Governance Through Brand Equity: How Brand Equity Shapes Distribution Channel Structure
Mohammad b Kayed Manish Kacker Ruhai Wu Farhad Sadeh Lee-chin family institute for strategic business studies Michael
Management Response To Online Customer Reviews In Distribution Channel: A Perspective Of Manufacturers
D Li Ruhai Wu H Wang
Proceedings Of The Annual Hawaii International Conference On System Sciences
