Black male general manager presenting data on a large digital screen to a diverse group of consulting company employees in a monitoring room. Colleagues are seated at desktop computers, attentively listening.
ALUMNI   STUDENT

AI’s Role in Personalization

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

Register

Black male general manager presenting data on a large digital screen to a diverse group of consulting company employees in a monitoring room. Colleagues are seated at desktop computers, attentively listening.

When

November 26, 2024
6:00 p.m. to 7:15 p.m.

Where

Virtual (Zoom)

Cost

Free. Registration required.


AI's Role in Personalization: How Brands Use AI to Build Customer Relationships

Leading in the Age of AI-Driven Personalization

Digital transformation is about more than just amassing data—it’s about leveraging it to create meaningful customer relationships. As AI reshapes the business landscape, tomorrow’s leaders need to master both the human and technical elements of customer engagement.

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

You’ll gain actionable insights on:

  • Building strategic frameworks that turn AI possibilities into business results
  • Harnessing the full potential of first-party data while maintaining trust
  • Balancing innovation and risk in AI implementation
  • Real-world transformation stories from organizations leading the change

Date | Tuesday, November 26
Location | Virtual (Zoom)
Time | 6:00 – 7:15pm

  • Masterclass | 6:00 – 6:50pm
  • Alumni Panel & Interactive Q&A | 6:50 – 7:15

Cost:​ Free. Registration required.


Paul Tedesco, a bearded man in a business suit, smiling warmly.

A 25-year marketing industry veteran, Paul Tedesco has spent his career focusing on using data, technology and analytics to enable companies to build more efficient communications with customers and employees. Paul currently heads up the North American operations of TrackOMC, a leading digital, data, technology and analytics agency focusing on delivering connected experiences for some of the world’s best brands.

Michael Sutton, a man wearing a blue business suit with blue eyes, smiles.

Michael Sutton, EMBA ’24
Director of Product, Platforms & AI, Plusgrade

Rachel Di Salle smiling, wearing sunglasses on her head and a stylish black jacket.

Rachel Di Salle, EMBA ’18
Business Planning & Analysis, Rogers Sports & Media

Tina Truszyk, wearing a pink jacket, smiles while holding a glass of wine.

Tina Truszyk, EMBA ’22
Consumer Experience and Engagement Lead, Andrew Peller Limited

Contact

Kim Shaw ( emba@mcmaster.ca )

Upcoming Events

ALUMNI STUDENT

AI’s Role in Personalization

November 26, 2024
6:00 p.m. to 7:15 p.m.

Virtual (Zoom)

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.