November 26, 2024
6:00 p.m. to 7:15 p.m.
Virtual (Zoom)
Free. Registration required.
Digital transformation is about more than just amassing data—it’s about leveraging it to create meaningful customer relationships. As AI reshapes the business landscape, tomorrow’s leaders need to master both the human and technical elements of customer engagement.
Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.
You’ll gain actionable insights on:
Date | Tuesday, November 26
Location | Virtual (Zoom)
Time | 6:00 – 7:15pm
Cost: Free. Registration required.
A 25-year marketing industry veteran, Paul Tedesco has spent his career focusing on using data, technology and analytics to enable companies to build more efficient communications with customers and employees. Paul currently heads up the North American operations of TrackOMC, a leading digital, data, technology and analytics agency focusing on delivering connected experiences for some of the world’s best brands.
Michael Sutton, EMBA ’24 |
Rachel Di Salle, EMBA ’18 |
Tina Truszyk, EMBA ’22 |
Kim Shaw ( emba@mcmaster.ca )