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Black Male General Manager Giving Presentation To Consulting Company Employees On Big Digital Screen In Monitoring Room. Diverse Colleagues Listening to New Objectives Behind Desktop Computers.
ALUMNI   STUDENT

AI’s Role in Personalization

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

Register

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Black Male General Manager Giving Presentation To Consulting Company Employees On Big Digital Screen In Monitoring Room. Diverse Colleagues Listening to New Objectives Behind Desktop Computers.

When

November 26, 2024
6:00 p.m. to 7:15 p.m.

Where

Virtual (Zoom)

Cost

Free. Registration required.

AI's Role in Personalization: How Brands Use AI to Build Customer Relationships

Leading in the Age of AI-Driven Personalization

Digital transformation is about more than just amassing data—it’s about leveraging it to create meaningful customer relationships. As AI reshapes the business landscape, tomorrow’s leaders need to master both the human and technical elements of customer engagement.

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

You’ll gain actionable insights on:

  • Building strategic frameworks that turn AI possibilities into business results
  • Harnessing the full potential of first-party data while maintaining trust
  • Balancing innovation and risk in AI implementation
  • Real-world transformation stories from organizations leading the change

Date | Tuesday, November 26
Location | Virtual (Zoom)
Time | 6:00 – 7:15pm

  • Masterclass | 6:00 – 6:50pm
  • Alumni Panel & Interactive Q&A | 6:50 – 7:15

Cost:​ Free. Registration required.


A 25-year marketing industry veteran, Paul Tedesco has spent his career focusing on using data, technology and analytics to enable companies to build more efficient communications with customers and employees. Paul currently heads up the North American operations of TrackOMC, a leading digital, data, technology and analytics agency focusing on delivering connected experiences for some of the world’s best brands.


Michael Sutton, EMBA ’24
Director of Product, Platforms & AI, Plusgrade

Rachel Di Salle, EMBA ’18
Business Planning & Analysis, Rogers Sports & Media

Tina Truszyk, EMBA ’22
Consumer Experience and Engagement Lead, Andrew Peller Limited

Tags:   AI DATA & DIGITAL INNOVATION DATA ANALYTICS EMBA KNOWLEDGE TRANSFER AND OUTREACH

Contact

Kim Shaw ( emba@mcmaster.ca )

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ALUMNI STUDENT

AI’s Role in Personalization

November 26, 2024
6:00 p.m. to 7:15 p.m.

Virtual (Zoom)

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

Details