AI's Role in Personalization | DeGroote School of Business

AI’s Role in Personalization

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

Register

AI's Role in Personalization: How Brands Use AI to Build Customer Relationships

Leading in the Age of AI-Driven Personalization

Digital transformation is about more than just amassing data—it’s about leveraging it to create meaningful customer relationships. As AI reshapes the business landscape, tomorrow’s leaders need to master both the human and technical elements of customer engagement.

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

You’ll gain actionable insights on:

Building strategic frameworks that turn AI possibilities into business results

Harnessing the full potential of first-party data while maintaining trust

Balancing innovation and risk in AI implementation

Real-world transformation stories from organizations leading the change

Date | Tuesday, November 26
Location | Virtual (Zoom)
Time | 6:00 – 7:15pm

Masterclass | 6:00 – 6:50pm

Alumni Panel & Interactive Q&A | 6:50 – 7:15

Cost: Free. Registration required.

Paul Tedesco, Industry Expert | President, TrackOMC

A 25-year marketing industry veteran, Paul Tedesco has spent his career focusing on using data, technology and analytics to enable companies to build more efficient communications with customers and employees. Paul currently heads up the North American operations of TrackOMC, a leading digital, data, technology and analytics agency focusing on delivering connected experiences for some of the world’s best brands.

Alumni Panelists

Michael Sutton, a man wearing a blue business suit with blue eyes, smiles.

Michael Sutton, EMBA ’24
Director of Product, Platforms & AI, Plusgrade

Rachel Di Salle smiling, wearing sunglasses on her head and a stylish black jacket.

Rachel Di Salle, EMBA ’18
Business Planning & Analysis, Rogers Sports & Media

Tina Truszyk, wearing a pink jacket, smiles while holding a glass of wine.

Tina Truszyk, EMBA ’22
Consumer Experience and Engagement Lead, Andrew Peller Limited

ACADEMIC ALUMNI FACULTY STAFF STUDENT

Strategic Foresight Certification for Executives

November 3, 2025 to November 21, 2025

4-Day In-Residence in Hamilton & Burlington, ON with 3 Online Sessions

This Strategic Foresight Certification is designed for senior leaders and their teams and builds futures literacy, a proven skillset to navigate uncertainty and boost strategic performance.

Details

ALUMNI FACULTY STAFF STUDENT

Global Entrepreneurship Week: Makers Market

November 17, 2025 to November 21, 2025
11:00 a.m. to 3:00 p.m.

Hamilton

As part of Global Entrepreneurship Week there will be a Makers Market in MUSC from Monday, Nov 17 to Friday, Nov 21, 11:00 a.m.–3:00 p.m. daily.

Apply to be a vendor.

Details

ACADEMIC STUDENT

Integrated Business and Humanities Virtual Open House

November 25, 2025 to November 25, 2025
4:00 p.m. to 5:00 p.m.

Virtual

Upcoming Virtual Open House DSB Programs Team will be available to meet you

Details

ACADEMIC STUDENT

DeGroote School of Business Virtual Open House (Business 1)

November 27, 2025 to November 27, 2025
4:00 p.m. to 5:00 p.m.

Virtual

Upcoming Virtual Open House DSB Programs Team will be available to meet you

Details

ACADEMIC STUDENT

Commerce Supplementary Application Tips Webinar

December 2, 2025 to November 27, 2025
4:30 p.m. to 5:30 p.m.

Virtual

Webinar hosted by The DeGroote School of Business to help you with your Supplementary Application and answer questions

Details

ACADEMIC STUDENT

Integrated Business and Humanities Supplemental Application Workshop

December 10, 2025 to December 10, 2025
4:00 p.m. to 5:00 p.m.

Virtual

IBH Supplemental Application Workshop

Details

ACADEMIC STUDENT

Your Path to McMaster: Immigration Essentials for International Students

January 8, 2026 to January 8, 2026
8:00 a.m. to 9:00 a.m.

Virtual

Your Path to McMaster: Immigration Essentials for International Students

Details

ACADEMIC STUDENT

Integrated Business and Humanities Supplemental Application Workshop

January 14, 2026 to January 14, 2026
4:00 p.m. to 5:00 p.m.

Virtual

IBH Supplemental Application Workshop

Details

ACADEMIC STUDENT

Your Career Starts Here: Co-op & Career Opportunities at DeGroote

February 26, 2026 to February 26, 2026
4:00 p.m. to 5:00 p.m.

Virtual

Your Career Starts Here: Co-op & Career Opportunities at DeGroote

Details

ACADEMIC STUDENT

Life @ DeGroote: The First-Year Student Panel

March 26, 2026 to March 26, 2026
4:00 p.m. to 5:00 p.m.

Virtual

Life @ DeGroote: The First-Year Student Panel

Details

ACADEMIC ALUMNI FACULTY STUDENT

McMaster Accounting Research Symposium

April 23, 2026

TBD

The McMaster Accounting Research Symposium brings together accounting academics from the region and hosts top accounting scholars to share cutting-edge research findings.

Details

AI’s Role in Personalization

When

Where

Cost

AI's Role in Personalization: How Brands Use AI to Build Customer Relationships

Leading in the Age of AI-Driven Personalization

Paul Tedesco, Industry Expert | President, TrackOMC

Alumni Panelists

Contact

Upcoming Events

Strategic Foresight Certification for Executives

Global Entrepreneurship Week: Makers Market

Integrated Business and Humanities Virtual Open House

DeGroote School of Business Virtual Open House (Business 1)

Commerce Supplementary Application Tips Webinar

Integrated Business and Humanities Supplemental Application Workshop

Your Path to McMaster: Immigration Essentials for International Students

Integrated Business and Humanities Supplemental Application Workshop

Your Career Starts Here: Co-op & Career Opportunities at DeGroote

Life @ DeGroote: The First-Year Student Panel

McMaster Accounting Research Symposium