AI's Role in Personalization | DeGroote School of Business

AI’s Role in Personalization

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

Register

AI's Role in Personalization: How Brands Use AI to Build Customer Relationships

Leading in the Age of AI-Driven Personalization

Digital transformation is about more than just amassing data—it’s about leveraging it to create meaningful customer relationships. As AI reshapes the business landscape, tomorrow’s leaders need to master both the human and technical elements of customer engagement.

Join us for an exclusive masterclass where industry expert Paul Tedesco will reveal how digital disruptors are turning AI capabilities into competitive advantage.

You’ll gain actionable insights on:

Building strategic frameworks that turn AI possibilities into business results

Harnessing the full potential of first-party data while maintaining trust

Balancing innovation and risk in AI implementation

Real-world transformation stories from organizations leading the change

Date | Tuesday, November 26
Location | Virtual (Zoom)
Time | 6:00 – 7:15pm

Masterclass | 6:00 – 6:50pm

Alumni Panel & Interactive Q&A | 6:50 – 7:15

Cost: Free. Registration required.

Paul Tedesco, Industry Expert | President, TrackOMC

A 25-year marketing industry veteran, Paul Tedesco has spent his career focusing on using data, technology and analytics to enable companies to build more efficient communications with customers and employees. Paul currently heads up the North American operations of TrackOMC, a leading digital, data, technology and analytics agency focusing on delivering connected experiences for some of the world’s best brands.

Alumni Panelists

Michael Sutton, a man wearing a blue business suit with blue eyes, smiles.

Michael Sutton, EMBA ’24
Director of Product, Platforms & AI, Plusgrade

Rachel Di Salle smiling, wearing sunglasses on her head and a stylish black jacket.

Rachel Di Salle, EMBA ’18
Business Planning & Analysis, Rogers Sports & Media

Tina Truszyk, wearing a pink jacket, smiles while holding a glass of wine.

Tina Truszyk, EMBA ’22
Consumer Experience and Engagement Lead, Andrew Peller Limited

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Apply to be a vendor.

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AI’s Role in Personalization

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Where

Cost

AI's Role in Personalization: How Brands Use AI to Build Customer Relationships

Leading in the Age of AI-Driven Personalization

Paul Tedesco, Industry Expert | President, TrackOMC

Alumni Panelists

Contact

Upcoming Events

From Classroom to Campaigns: TELUS x MARS Apprentice Masterclass

Trent University Graduate Fair

Strategic Foresight Certification for Executives

McGill University Graduate Fair

Western University Graduate Fair

Canada’s Financial Resilience: Charting a Stronger Future in a De-Globalizing World

Fall Preview

Global Entrepreneurship Week: Makers Market

McMaster Accounting Research Symposium